NEW Aveda Color Control Rich Shampoo

Preserve Your Vibrant Hair Color with Aveda Color Control Rich Shampoo

Experience lasting radiance with Aveda Color Control Rich Shampoo, specifically formulated for color-treated hair. This 100% vegan, silicone-free shampoo gently cleanses without stripping, helping to minimize color washout and extend the life of your beautiful shade for up to 8 weeks.

Key Benefits:

• Color Protection: A plant-derived formula, including naturally derived "magnets" from rice and corn, instantly neutralizes color-dulling particles in water and creates a protective shield to prevent water from penetrating hair, significantly reducing color washout.
• Nourishment & Shine: Enriched with omega-rich apricot oil and bio-fermented arginine, this shampoo nourishes, smooths, and seals the cuticle, helping to lock in vibrant color with a radiant shine.
• Gentle Cleansing: Sulfate cleanser-free botanical cleansers ensure a gentle yet effective cleanse, preserving your hair's color integrity.
• Aveda's Pure-Fume™ Aroma: Indulge in Aveda's signature Pure-Fume™ aroma featuring osmanthus, certified organic orange, cypress, cedarwood, and other pure flower and plant essences.
• Vegan & Cruelty-Free: Committed to ethical beauty, this shampoo is 100% vegan and Leaping Bunny approved.

Ideal For:

All hair types, especially medium to thick, color-treated, highlighted, and chemically processed hair.

How to Use:

1. Massage into wet hair from roots to ends.
2. Rinse thoroughly.
3. For best results, follow with Aveda Color Control Conditioner and Color Control Leave-In Treatment Rich.